What’s SEO and How Can It Help Your Startup in the Early Stages?
These three little letters (SEO) can make it or break it when it comes to growing visibility of your website and improving your search engine rankings. No matter how useful and superb your product or service might be, you still need to promote it. Your website is the best place to start. In order to stand out among the sea of competitors, your content, no matter how amazing it is, has to be carefully optimised so that it can reach your target audience.
That’s where SEO comes in. To skyrocket your website to the first page of Google. Still, lots of startups don’t take advantage of the power of search optimization, which usually proves fatal to their marketing efforts.
Search engine optimisation is crucial for boosting brand awareness and visibility online. This strategy employs the use of keywords that are strategically placed within your content. That serves as magnets to attract your target audience to your website. A research study has shown that businesses that contain a strong keyword in their name, rank approximately 1.5 spots higher than those that don’t contain a keyword in their name.
If you get carried away and pack your content with lots of keywords, you’ll be penalized by Google for keyword stuffing. That’s why it’s essential to hire a seasoned SEO specialist that will be able to help you reach the first page. SEO is a competition in which that famous quote by Pierre de Coubertin that “It’s not the winning but taking part that counts” doesn’t apply.
This can be perfectly illustrated by the following stat: the top position of Google’s search results gets 33% of all the traffic. The second spot gets 18%. In a similar manner, the first page of Google’s search results scores 91.5% of the traffic. The second page obtains 4.8%. You can do the maths and see where that leaves other pages.
It improves your brand building
Brand building and SEO go hand in hand. These two strategies have to be implemented simultaneously for the best results. To put it in a nutshell, your brand image can be tremendously improved through SEO. The main idea behind this strategy is to drive traffic to your website and to you offer quality content to your site visitors. You can be sure that they’ll come back and that they’ll even share their positive experiences with their family and friends.
Basically, SEO enhances brand awareness and increases your online presence. When we’re talking about SEO, it’s important to mention Google’s algorithms and their role. Namely, they are designed to measure relevance and popularity of a website and establish its ranking. The more people visit your website and the longer they stay there, the better your rankings will be.
Social media can additionally fuel the popularity and relevance of your website. Algorithms also monitor how many times your content has been liked and shared. According to these metrics, they deem whether it’s of good quality or not. The bottom line is that a skillfully crafted and properly executed SEO strategy is crucial for the breakthrough of your brand on the market.
The importance of content
We’ve already mentioned that content is the main vehicle for promoting your brand through SEO. First of all, you need to identify your target audience. Then, research their needs, interests, and habits. That way you’ll be able to generate the content that they’ll find appealing. For example, if you’re selling watches, your content has to revolve around that topic. Furthermore, you need to produce useful and helpful content and make sure that it’s not too promotional and salesy.
Apart from offering interesting articles and blog posts, it’s crucial to publish them on a regular basis. Companies that publish 16 and more posts per month have 3.5 times more traffic than those that publish between 0 and 4 posts per month. Both quality and quantity are essential for the success of your SEO content strategy. Producing quality content a couple times a week can be difficult, especially if your budget is limited. Free content creation tools can help you share amazing content and keep your audience entertained and engaged.
You have to be aware that people predominantly browse the internet using their mobile devices. This means that besides optimizing your website for being accessed through computers, you need to make it mobile friendly. Mobile SEO can be your competitive advantage. Here are several things that you should bear in mind:
- Page loading speed is even more important on mobile devices. Make sure to optimize images, minify codes, and prevent redirects;
- Using flash and pop-ups is a big no-no. You don’t know what plugins your users have, and it can be very irritating when you can’t close the unwanted pop-up on a small screen;
- Fat finger friendly design is a must. Not all people have tiny, slim fingers, and if they’re not able to navigate your website will turn into a UX disaster;
- Don’t forget that local search optimization for mobile devices play an important role;
- Titles and meta descriptions also have to be optimized for smaller screens. This means that you should opt for shorter titles, URLs, and meta descriptions.
Before you embark on your SEO-assisted startup journey, it’s crucial to understand that we’re not talking about a one-time thing. We’re talking about a long and carefully developed process that can be costly. The upside is that its benefits for your brand visibility, awareness, image, and reputation can be tremendous.
THIS ARTICLE WAS WRITTEN BY NATE VICKERY.
Nate Vickery is a business consultant mainly focused on streamlining startup and SMB marketing process with latest technology trends and practices. He is also the editor at Bizzmark Blog and a writer at The Next Web.