Top 5 Ways Social Media Management tools can help you get better results
Want to get more engagement and clicks from social media? Social media management tools are designed to help you get better results from social media and become more productive and efficent. However, more and more social media dashboards are including features that, if used right, can really help you stand out form the crowd and improve your results.
This post is inspired by Ian Anderson Gray’s and G2Crowd’s infographic on the top five social media management tools of 2016. The infographic, based on customer reviews of the popular tools, rates the top tools based on user satisfaction, product direction, easy-to-learn, customer support, usability and its ability to meet business requirements. In this post, however, we are going to look at these tools’ top features and how they can be used to get the most out of them.
1. Monitor relevant keywords, hashtags, mentions and brands
A good social media management tool has some sort of monitoring function.
There are multiple things that you should be monitoring on social media, such as:
- Keywords that are relevant to your business: by monitoring relevant keywords, you can find more engagement and followers opportunities. You will be able to see who is using those keywords, what they’re talking about and if they have any questions. You can then jump into conversations in real time and possibly find yourself some more targeted followers, while also helping you improve your social influencer status.
- Hashtags: are there any hashtags that are relevant to your business? Or any hashtags that your target consumers might be using? Monitor these hashtags to find out what people are saying and find opportunities to jump into conversations. Likewise, if you’ve created any hashtag campaigns on social media, make sure to monitor them constantly so that you can jump in with a comment or share whenever necessary.
- Monitor your brand: you can also use your social media management tool to monitor any mentions of your brand on social media. This is important to do as you have to be aware of any tweet or update that requires immediate attention – whether it’s a customer service issue or someone singing your praises, it’s best to respond as soon as possible.
- Monitor mentions of your competitors: what are your competitors doing on social media? What are people saying about them? Monitoring your competitors is important as you get to see what they’re up to, what kinds of promotions and competitions they’re creating and any other activity that might impact your business.
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2. Organise your updates in a content calendar
While it can be quite tempting to tweet and post new updates when you have a spare moment, it’s best to be as organised as possible. In many cases, it’s best to post new updates at certain hours, for example, or with some social networks (namely Twitter), it’s best to post the same update several times in order to ensure you reach as many people as possible.
Scheduling updates is an important feature to most social media management tools; the best part though, is that many of them, such as Agorapulse and Sprout Social, are now including editorial calendars in their list of features.
You will be able to see all of your upcoming posts and more importantly, you will see which days need some more updates.
3. Social customer relationship management
Are you leveraging your social media followers?
More and more social media management tools are recognising the need that businesses and marketers have for CRM tools. While some tools keep things pretty basic (Hootsuite, for example), other tools (such as Agorapulse and Sendible) take things to the next level.
Here is what you can use your CRM tools for:
- Organising your followers: do you know who your followers are? In order to make engagement with your followers easier and more productive, it’s helpful to organise them. You can use all kinds of criteria to organise them, such as the fact that they’ve engaged with you in the past or published content about you, or the fact that they bought something from you.
- Identify brand ambassadors: are there any brand ambassadors following you and talking about your brand? Find out who they are so that you can engage with them, and also reward them for talking about your business and helping you to promote it.
- Identify social influencers: influencer marketing has grown a lot over the past few years. Nowadays, connecting with a social influencer is a big part of social media marketing campaigns, as these types of relationships can really help you get better results from your social media: more engagement, more followers, more clicks and traffic and more conversions. You could already have some influencers following you – make sure to check and if you find any, start interacting in order to build a stronger relationship with them that would be mutually beneficial
Monitoring your social media analytics is very important as it can help you create better strategies and learn from your mistakes. Thankfully, most social media management tools provide analytics for the social networks they support.
Before going into your analytics, make sure you know what your goals are from social media:
- Get more engagement
- Get more clicks and traffic
- Increase your brand awareness
- Make more conversions and find more leads
Once you know what your goals are, you’ll know which metrics you should be measuring.
Make sure not to focus on vanity metrics, such as follower numbers – rather, focus your attention on actionable metrics, such as engagement and other stats that help you take action and improve your social media strategy.
5. Improve your customer service
More and more businesses nowadays are using social media to manage customer service – or rather, it’s their customers who use social media to ask questions, make complaints and so on.
In order to make sure you don’t lose any customers, you can use a social media management tool to make sure you always see any new questions or complaints coming in on each of your social media profiles. Even better, many tools offer a smartphone app, so that even when you’re on the go, you can check for any new messages that require your immediate attention.
Social media management tools can help you get better results from your social media marketing, while also making the process easier and less-time consuming. With a good tool helping you, you can get more followers, improve your engagement and generally create a better social media strategy.
This article was written by Lilach Bulloch.
Who is Lilach?
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence!
Listed in Forbes as one of the top 20 women social media power influencers. Crowned the Social Influencer of Europe by Oracle. A recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.