Author: Patrick Foster

As a startup owner and digital marketer, I understand the power and importance of finding that one thing you’re really good at. I write for a range of online publications worldwide and offer advice on all things business, branding and marketing.

So you want to ditch the 9-5 and become a part-time entrepreneur? Click to Tweet
Or perhaps you want to get a side hustle off the ground before you leave your full-time job? Either way, you’re about to take on a lot of responsibility, so it’s best to be as prepared as you can be. This article will offer invaluable advice to help guide you through this life-changing process.

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Nowadays, more or less anything can be sold online – with some obvious exceptions of course. The beauty of running an e-commerce store is you can be as specialist as you like: there’s no pressure to sell a wide range of products. In fact, it’s better to do it this way. Success online is all about finding your niche and serving that niche admirably. This is something that each of the following examples has in common. What’s more, they understand the power of content and authenticity. Let’s examine what the below e-commerce startups are doing right.

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